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Arquietura Nacional
Our challenge was to develop a brand positioning strategy capable of reflecting the plurality of the firm and the essence of its innovative projects.
Services
Brand Strategy
Segment
Architecture & Design
Weaving uncommon narratives
The Brand Guide established the guidelines for renewing the verbal and visual identity, from communication to the website.
Based on the defined strategy, every touchpoint — from the color palette to the tone of voice — was aligned to consistently express the plural personality of Arquitetura Nacional’s team.
Visual Identity rooted in strategic analysis.
To reveal the firm’s uniqueness, the centerpiece is an exclusive typeface developed by Lucas Machado, inspired by AN’s architectural repertoire and structured around three primary shapes — circle, square, and triangle — recurring symbols in its projects.
Instead of relying on a fixed logo or single symbol, the brand unfolds through diverse letter compositions, which combine to create unique graphic elements.
Cliente: Arquitetura Nacional
Estratégia: Fika Marketing
Design: LMD
Programação do site: Programatório
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