Museum Oscar Niemeyer
This project is part of a broader strategy by the museum to strengthen its presence in the Brazilian and international cultural landscape.
The project explores new ways of connecting with audiences and expands the experience beyond its exhibition spaces.
Services
Experience strategy
Creative and audiovisual direction
Visual system design for the activation
Product development
Activation and seeding
Segment
Art and Culture
MON Without Walls emerges as an expansion of the Museu Oscar Niemeyer experience beyond its interior spaces. The initiative activates the museum’s outdoor areas—first the garden and now also Vila Velha State Park—transforming them into living territories for discovery and interaction with art.
Built around the “Art Hunter” concept, the public is invited to explore artworks through a journey that is light, playful, and rewarding.
Art that moves beyond walls
We developed the concept and production of a video series that brings the museum into motion.
More than documenting the process, the project shapes a distinct aesthetic and positioning for the initiative, following the path of art as it extends beyond the walls of MON and engages with new environments.
A new territory of expression
As it leaves the museum and encounters Vila Velha State Park, art begins to inhabit the landscape, creating a dialogue between architecture, nature, and creation.
The film goes beyond simply documenting the action. It visually translates the project’s concept, presenting the museum as a symbol that transcends its walls and continues to expand.
Collection Development
We developed the exclusive “Art Hunter” collection for the museum shop, extending the project’s concept into a product line designed to accompany the audience beyond their visit.
The collection’s creative direction by FIKA Studio connects with the project’s identity, exploring colors, materials, and a visual language aligned with the idea of discovery and adventure.
The journey comes to life through the Art Hunt—first with key opinion leaders, then opening to the public. A map guides the experience, inviting participants to explore the territory. The first 100 to complete the route receive a reward, fostering engagement and encouraging movement.
Activation and Seeding
We developed packaging for sending the Art Hunter collection to influencers and key opinion leaders, inspired by cataloging archives. The concept turns delivery into part of the experience, reinforcing the idea of discovery and connection with the project’s universe.
Filmes: Bridge Films
Mapa/Ilustração: Leonardo Yorka
Conceito e direção criativa: Caroline Strobel
Design: Larissa Briski
