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Casa Roca
Our commitment was to build a visual narrative that captured the uniqueness of the brand and its products. By delving deeper into its essence, we seek to align communication with business objectives, adding maturity and sophistication to the visual language.
Services
Positioning, Redesign, Creative Direction for Photography, Product Design.
Segment
Design Objects
An inside look
We aligned strategy and positioning with the visual language, redesigning the logo and creating a new color palette, which balances the mineral nature with the rarity of the stones, bringing personality and sophistication.
Craftsmanship excellence in Brazilian natural rocks.
New meanings
Craftsmanship excellence in Brazilian natural rocks became the narrative thread of the new positioning. Each piece began to tell a story of skill and dedication, highlighting the uniqueness and authenticity present in each creation.
A rare experience
The synergy between strategy, design and creative direction has established a solid foundation for the brand's continued growth. This effective integration led to easier daily management, with more fluidity and efficiency.
PROJECT COORDINATION & CREATIVE DIRECTION: CAROLINE STROBEL
DESIGN: TARCILA ZANATTA
Curitiba 327 Years
In addition to the strategy and visual identity, we had the opportunity to delve into the brand's product development. The inspiration for the Geo-metric Collection was born from the connection between the intrinsic geometry of the pieces and the geological diversity of Brazil. For each item, there is a selection of rocks from different regions of the country, representing the different geometric shapes of nature found in each location.
COLLECTION SIGNED BY CAROLINE STROBE L
PHOTOGRAPHY: BRENDA PONTES
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