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DaDa
With a consolidated portfolio and a strong presence in the Brazilian authorial design scene, DaDa invited us to a new positioning cycle. Our challenge was to translate the brand's creative power into a clear and applicable strategy, capable of guiding its long-term growth.
Services
Strategy, Annual Planning, Brand Experience, Collabs
Segment
Tapestry Design
Essence, present and vision of the future
The work started from the heart of the brand: its origin, purpose and differentials. But it also looked at where it wants to go. We (re)presented DaDa with renewed communication and an actionable plan designed to strengthen ties with the public and expand connections with those who value creative processes, authorship and intentionality.
The result is a brand that is more aware of its role and prepared to occupy new spaces, without losing its identity.
PHOTOGRAPHY: BRENDA PONTES
"The work done with FIKA was excellent. By asking the right questions, listening attentively and sharing a lot of ideas, the team helped me to take an X-ray of DaDa, showing the brand's strengths, possibilities and shortcomings. The consultancy resulted in a navigation chart to guide brand decisions."
— Florence Dagostini, Founder
DaDa + Crivo
As part of the process, we identified a synergy with CRIVO — a contemporary design collective. The collaboration resulted in an exclusive collection, which not only expanded the brand's portfolio, but also opened up new possibilities for innovation, exchange and growth.
PHOTOGRAPHY: BRENDA PONTES
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