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Emporio
Our work began with research into perceptions and market movements among retailers and architects, culminating in a brand strategy that reflects EMPORIO's true mission: to create furniture that not only complements environments, but provides moments of affection and welcome.
Services
Research, Strategy, Positioning, Biannual Planning, Visual Identity Redesign
Segment
Design Furniture
Timeless. Balanced. Intentional.
Based on these concepts, we developed a positioning that connects the emotional with the functional, valuing pieces that are designed to last and delight. We redesigned the visual identity to reflect this approach, bringing a touch of timelessness and elegance that permeates the brand's way of doing things.
DESIGN: MATHEUS LUFIEGO
COORDINATION: CAROLINE STROBEL
Home is a place of affection. Furniture too.
To ensure a consistent and secure application of the new identity, we developed complementary assets, such as social media templates, which facilitate the visual implementation of the brand across all platforms.
In addition, photography and video direction guides were created to ensure that each piece of content reflects the essence and values of the brand, enriching the final delivery.
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