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Lafort
We promote a transformation in the way of thinking, working and managing the fashion brand aimed at sophisticated and cosmopolitan women through an in-depth analysis of the public, market and trends.
Services
Branding, Strategy, Creative Direction
Segment
Fashion
The project included a review of the product portfolio, construction of relationship methods, development of a new visual language as well as alignment of content sections for social networks.
60 years of history redrawn
The guidelines created were able to guide the evolution of points of contact with the customer, ensuring consistency in brand management and making the work of the entire team simpler and more efficient.
PHOTOGRAPHY: JESSICA BRUNING
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