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Lovato Móveis
We mapped the brand's main challenges and opportunities for a new positioning, aligned with the architect public and the high-end market. During planning, the catalog was reviewed, support for website development, showcase, gifts, in addition to creative direction for photo and video.
Services
Research, Strategy, Positioning, Annual Planning, Creative Direction
Segment
Furniture for External Area
Smart design, built to last
We place the user at the center of the brand's new positioning, enhancing the outdoor furniture pieces through intelligent design. The design of the new catalog went hand in hand with the redesign of dseveral multifunctional pieces, including color revision, material adjustments and creation of customized moodboards optimizing resources for increasingly efficient catalogs.
PHOTOGRAPHFIA: PAULO SCHLICK
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314 revised pieces
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138 deleted parts
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25 redesigned parts
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42 pieces released
Co-creation Workshop
Based on the reality of the brand, we developed a unique project methodology capable of aligning research and strategy. The Co-creation Workshop invited the community of architects to the conversation, revealing valuable insights and placing market needs as a decisive factor for business decision-making. View more.
LOCATION: SOMA GALLERY
PHOTOGRAPHY: TARCILA ZANATTA
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