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Multiplan
Market changes inspired the venture to undergo a strategic realignment. To inform strategic brand and business decisions—and guide ParkShopping Barigui's expressive expansion—we conducted extensive research, structured by combining methodologies into a tailored project.
services
Audience Research, Strategic Direction
Segment
Shopping center
Multiplying possibilities
The study revealed essential behaviors and perceptions, generating insights that directly influenced everything from brand repositioning to the use of physical space.
Among the impacts, the definition of the new store mix, guidelines for the architectural design of the expansion, as well as improvements and directions for the brand's strategy and communication stand out.
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