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O Boticário
The beauty industry giant sought to align the strategy and discourse of 10 of its brands, adapting them to new standards of beauty, behavior and lifestyle. Our challenge consisted in the strategic review of lines such as Floratta, Egeo, Malbec, Insensatez and Quasar.
Services
Strategy
Segment
Cosmetics
Impact throughout Brazil
The review of the strategy guided the updating of the communication of the different lines, together with the restructuring of the sales pitch in the more than 3,700 points of sale.
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