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Pippi
Our challenge was to develop a strategy capable of preserving the identity established during more than twenty years in the profession, while transmitting the professional evolution of the Brazilian architect Juliana Pippi, aligning her trajectory, creative vision, and aspirations for the brand.
Services
Strategy, Visual Identity
Segment
Design and Architecture
We carried out a detailed brand analysis, which resulted in an action plan tailored to its needs. In addition to the guidelines, the delivery included a detailed schedule that defined clear steps and served as a blueprint for the relaunch.
A captivating journey
Every detail of the rebranding process, from the typography to the graphic patterns, was designed to express the essence of the brand and embody the vision of its founder.
The result was a cohesive and flexible identity, designed to adapt to different platforms and contexts — which not only optimized brand management, but also strengthened the communication system as a whole.
Deliverables included logo development, color palette, print, brand typography, best practices manual and templates for both presentations and social media.
DESIGN TEAM: TARCILA ZANATTA AND ÍSIS MAY
A captivating journey
Every detail of the rebranding process, from the typography to the graphic patterns, was designed to express the essence of the brand and embody the vision of its founder.
The result was a cohesive and flexible identity, designed to adapt to different platforms and contexts — which not only optimized brand management, but also strengthened the communication system as a whole.
Deliverables included logo development, color palette, print, brand typography, best practices manual and templates for both presentations and social media.
DESIGN TEAM: TARCILA ZANATTA AND ÍSIS MAY
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