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Volvo Penta
Our challenge was to deepen the needs of the target audience and brand relationship strategies, encouraging participants to think outside the box and map opportunities. With guidance and support, the Volvo Penta team was able to come up with new ideas to enhance the high-end customer experience.
services
In Company Dynamic
Segment
Technology for Commercial and Leisure Vessels
“Fika provided time for development and integration between Marketing and Sales. All together, on a pleasant afternoon, for a break and a closer look at our focus consumer. Having the opportunity to hear about the high-end market was enriching. We realize how much emotion, innovation and creativity are totally linked to the new concept of luxury and need to be the basis of any action.”
— Arianna Schreiber, Head of Marketing at Volvo Penta
Exiting Autopilot
We unite our Swedish origins to enjoy the tradition of Fika, which originates from the word "coffee" ("kaffe"). More than a coffee break, this ritual is a time when people stop what they are doing to talk, share ideas and connect with each other.
The Unusual Territory
Upon leaving the work environment, the Volvo Penta team had the opportunity to disconnect from routine tasks and focus on human and creative interactions. The Nomaa Hotel experience provided an inspiring environment for the team to be present and find new perspectives. View more.
LOCATION: NOMAA HOTEL
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